Bell wants to see how your smartphone stacks up

When comparing phones, how do you know what makes one better than another? So when Bell launched their line-up of ‘superphones’, we created an interactive tool to show people they were superior in a context they could actually understand. Through engagement, we could access their metadata to determine the user’s device and immediately show them the features of their phone compared to various Bell superphones. Now when someone asks, what makes that phone better, you’ll actually know.