Bell launches on social with typographic portraits

While millions of Canadians depend on the Bell network on a daily basis, Bell had no social online presence. To celebrate their launch onto social for the first time ever, we created Social Portrait. We used Facebook and Twitter to construct typographic portraits of one's digital life. The app used tweets and status updates to create an artistic profile picture unique to the user, that they can customize, download, and share. Being the first social campaign for Bell, it helped create a new pathway for them in the social space.