Bell's first ever Let’s Talk Day

To kick off the biggest campaign about mental health ever, we created a digital campaign that got millions of Canadians talking. We launched a toolkit so users could support the cause, built an app so people could gain perspective on the issues at hand. and helped set up social channels for Bell's biggest day of the year. On the first Bell Let’s Talk day, 66 million calls, texts and tweets netted a $3.3 million donation for mental health initiatives. Thirteen years later, and still going, the campaign has garnered 1.3 billion interactions registered across various forms of media. Pretty cool.